“He’s like your favorite uncle who'll pat you on the back and tell you a funny story, then let you sneak a shot of tequila.” 

- Jared Mittelo, Honest Fox Media


William Lee Martin’s comedy style is storytelling at its finest. With material based on the family man’s real life, Martin's fantastic timing keeps the punchlines coming with just enough time to catch your breath between bits.


Martin barreled into 2021 with fresh bits and new material when he kicked off his “All American Mutt Comedy Tour” in his home city, Fort Worth, Texas.


Martin’s career started in 1996 at the age of 30 where he rose at a meteoric pace from open-mic night to club headliner in just 3 short years. You might remember him as “Cowboy Bill.” He also entertained military troops overseas, toured with country music stars like George Strait, George Jones and Brad Paisley, and even performed with all four of the Blue Collar Comedy stars. 


In 2019, the Texas comedian released two brand new one-hour televisions specials with the Comedy Dynamics Network. You can watch “Standing in the Middle” (released Nov. 5, 2019) and “The Nutcracker – A Christmas Standup Spectacular” (released Dec. 10, 2019) on Amazon Prime, Apple TV, Google, YouTube TV, X-Box, Dish, Sling and in audio form on Sirius XM, Pandora, iTunes, and Spotify. These specials were the follow-ups to his 2015 self-produced smash hit television special on the CMT network, “Let the Laughter Roll”.


Since the start of the covid-19 pandemic, Martin’s gained almost 400,000 social media followers. He’s been releasing live clips from his specials on social media (27 have over 1 million views apiece), appearing on national podcasts, doing his “4 pm Daily Talk Y’all” every day since March 18, 2020, occasionally hosting movie nights for his fans, and he even went 24 hours straight LIVE, all on Facebook.  


Martin’s “4pm Daily Talk Y’all” is part inspirational, part humorous and some talks are just reminders to laugh even if you have to fake it. As he repeatedly says to his audience, “your body doesn’t know the laughs are fake, so it still produces endorphins. So, fake it, America.” Martin said. “I just wanted to show people that to get through life sometimes you have to get through the minute, to get through the hour, to get through the day.”


But perhaps Martin’s proudest achievement is the success of his non-profit organization: The Cowboys Who Care Foundation, which was designed to provide support, smiles and free cowboy hats to kids living with cancer and other life-threatening illnesses.  The foundation is generously sponsored by Resistol hats.


In the last few years Martin’s taken his songwriting aspirations to new heights thanks to a publishing deal with Nashville’s Myriad Publishing. “He has an amazing gift for words. It won't be long till everyone from Nashville to Austin will want to write with him” Steve Cox, president of Myriad Publishing.



(2018) “300 Savage” an independent film shot in Montana. “He was so much fun to work with and he owned his role. I really hope he and I can collaborate on something again,” Jennings Barmore, Director.



(2021) “Mike Huckabee Show” Featured guest and comedian

(2019) “Dallas Days Fort Worth Nights” Co-producer and Host of this late-night show pilot for The Country Network 

(2019) “Island Hoppers” Celebrity judge for the Thrillist and Carnival Cruise Lines television series hosted by James Van Der Beek 


On the home front, Martin is happily married and the proud father of five beautiful children and four grandsons.